Ana Laura ZainSep 28, 20204 min readLead Scoring Part 2: Customizing Pardot's Default Scoring Sets and Advanced CustomizationsWe dig deeper into lead scoring advanced customizations, examples, and a step-by-step guide on how to do it.
Ana Laura ZainSep 17, 20205 min readHow to Set up Lead Scoring in Pardot (Part 1): Definitions, Step-by-Step Audit & Best Practice GuideLead scoring is an essential component of marketing automation and a topic that comes up often when comparing marketing automation tools.
