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Lead Scoring Part 2: Customizing Pardot's Default Scoring Sets and Advanced Customizations
We dig deeper into lead scoring advanced customizations, examples, and a step-by-step guide on how to do it.Â

Ana Laura Zain
Sep 28, 20204 min read
805 views
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How to Set up Lead Scoring in Pardot (Part 1): Definitions, Step-by-Step Audit & Best Practice Guide
Lead scoring is an essential component of marketing automation and a topic that comes up often when comparing marketing automation tools.

Ana Laura Zain
Sep 17, 20205 min read
883 views
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