Ana Laura Zain
Tracking Prospect’s Activity in Pardot with First Party Cookies
Implementing the Pardot Campaign Tracking Code on your website is key to understanding visitors and prospects behaviour. The level of...
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Ana Laura Zain
Sep 28, 20204 min read
Lead Scoring Part 2: Customizing Pardot's Default Scoring Sets and Advanced Customizations
We dig deeper into lead scoring advanced customizations, examples, and a step-by-step guide on how to do it.
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Ana Laura Zain
Sep 17, 20205 min read
How to Set up Lead Scoring in Pardot (Part 1): Definitions, Step-by-Step Audit & Best Practice Guide
Lead scoring is an essential component of marketing automation and a topic that comes up often when comparing marketing automation tools.
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Ana Laura Zain
Aug 25, 20205 min read
How to Run an A/B Test in Pardot: A Step by Step Guide (2022)
Whether you want to focus on clicks, conversions, or another metric, consistently running A/B tests will help you identify your own strength
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Ana Laura Zain
Aug 11, 20203 min read
How to Customise a Landing Page in Pardot (No Coding Required) - 2020
Marketing managers and growth hackers don’t necessarily need to have any coding skills to execute their daily tasks, however, how many times
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Ana Laura Zain
Jul 9, 20204 min read
How to Connect Crowdcast with Pardot: Create Custom Automations for Webinar Follow Up (2020)
The following guide will walk you through this integration so you can send a customized message to your webinar registrants.
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Ana Laura Zain
Apr 12, 20201 min read
3 paid marketing strategies for retailers navigating Covid-19
Paid advertising strategies for retailers navigating the pandemic and how to track performance so you can quickly adapt and optimize...
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Ana Laura Zain
Mar 16, 20203 min read
3 Must-Have Marketing Automation Workflows for eCommerce Brands in 2020
Boost ecommerce sales with 3 easy-to-set-up email workflows.
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Ana Laura Zain
Feb 26, 20204 min read
Beginner’s Guide to Customer.io
Are you new to customer.io? Do you need help getting started? In this guide you will find an overview of how to get started with Customer.io
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Ana Laura Zain
Feb 12, 20203 min read
How to leverage marketing automation for events and tradeshows
If you want to drive traffic to your booth you can leverage Pardot to make the most out of your tradeshow.
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Ana Laura Zain
Dec 18, 20192 min read
How to import prospects and create lists in Pardot
Pardot and Salesforce are constantly talking to each other. When syncing prospects, changes to prospect records are pushed to Salesforce, an
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Ana Laura Zain
Jul 31, 20193 min read
Marketing Automation Checklist for Small Businesses
Implementing a marketing automation tool can be a very powerful way for both B2B and B2C organisations to not only attract new clients, but
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