Ana Laura ZainMay 24, 20206 min readHow to Set Up Cross-Device Tracking and Reports in Google Analytics (2020)In this blog post, I will walk you through the foundations of cross-device measurement in Google Analytics, how to start tracking user ID...
Ana Laura ZainMay 12, 20206 min read4 Ways How to Use Custom Dimensions in Google Analytics in 2020 (Tutorial)In this blog post, I will walk you through the main advantages of using custom dimensions and I will share some use cases and examples...
Ana Laura ZainApr 12, 20201 min read3 paid marketing strategies for retailers navigating Covid-19Paid advertising strategies for retailers navigating the pandemic and how to track performance so you can quickly adapt and optimize...
Ana Laura ZainMar 25, 20201 min readBeginner’s Guide to Digital Marketing Report TypesIn this post we provide an overview of the steps you can take now to build an efficient reporting structure.