Ana Laura Zain
Unlock the Power of Landing Pages: Best Practices for Conversion and Top Tools for Building Them
Landing pages are a critical element in any digital marketing campaign. They are designed to convert visitors into leads or sales....
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Ana Laura Zain
Sep 7, 20225 min read
How to use the Lightning Email Builder in Pardot
Recently, Salesforce has announced that the drag and drop functionality is now accessible in the Pardot Lightning Email builder with other..
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Ana Laura Zain
Jan 16, 20222 min read
Tracking Prospect’s Activity in Pardot with First Party Cookies
Implementing the Pardot Campaign Tracking Code on your website is key to understanding visitors and prospects behaviour. The level of...
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Ana Laura Zain
Dec 13, 20213 min read
When to use a form handler? Pardot forms explained
Marketers that are new to Pardot are usually confronted with terms and concepts that are not shared across all marketing automation...
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Ana Laura Zain
Apr 5, 20212 min read
Pardot Gotchas: Re-using Vanity URLs for Pardot Landing Pages
A quick intro on Pardot Gotchas: I've been documenting Pardot quick tips and hacks for a while now, for my clients and internal...
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Ana Laura Zain
Sep 28, 20204 min read
Lead Scoring Part 2: Customizing Pardot's Default Scoring Sets and Advanced Customizations
We dig deeper into lead scoring advanced customizations, examples, and a step-by-step guide on how to do it.
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Ana Laura Zain
Sep 17, 20205 min read
How to Set up Lead Scoring in Pardot (Part 1): Definitions, Step-by-Step Audit & Best Practice Guide
Lead scoring is an essential component of marketing automation and a topic that comes up often when comparing marketing automation tools.
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Ana Laura Zain
Aug 25, 20205 min read
How to Run an A/B Test in Pardot: A Step by Step Guide (2022)
Whether you want to focus on clicks, conversions, or another metric, consistently running A/B tests will help you identify your own strength
8,558 views1 comment
Ana Laura Zain
Aug 11, 20203 min read
How to Customise a Landing Page in Pardot (No Coding Required) - 2020
Marketing managers and growth hackers don’t necessarily need to have any coding skills to execute their daily tasks, however, how many times
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Ana Laura Zain
Jul 9, 20204 min read
How to Connect Crowdcast with Pardot: Create Custom Automations for Webinar Follow Up (2020)
The following guide will walk you through this integration so you can send a customized message to your webinar registrants.
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Ana Laura Zain
May 24, 20206 min read
How to Set Up Cross-Device Tracking and Reports in Google Analytics (2020)
In this blog post, I will walk you through the foundations of cross-device measurement in Google Analytics, how to start tracking user ID...
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Ana Laura Zain
May 12, 20206 min read
4 Ways How to Use Custom Dimensions in Google Analytics in 2020 (Tutorial)
In this blog post, I will walk you through the main advantages of using custom dimensions and I will share some use cases and examples...
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Ana Laura Zain
Apr 22, 20202 min read
How a clothing retailer tripled its online sales during the pandemic
This client is definitely not on the “essentials” list. So, what are the reasons behind this growth?
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Ana Laura Zain
Apr 12, 20201 min read
3 paid marketing strategies for retailers navigating Covid-19
Paid advertising strategies for retailers navigating the pandemic and how to track performance so you can quickly adapt and optimize...
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Ana Laura Zain
Mar 25, 20201 min read
Beginner’s Guide to Digital Marketing Report Types
In this post we provide an overview of the steps you can take now to build an efficient reporting structure.
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Ana Laura Zain
Mar 16, 20203 min read
3 Must-Have Marketing Automation Workflows for eCommerce Brands in 2020
Boost ecommerce sales with 3 easy-to-set-up email workflows.
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Ana Laura Zain
Feb 26, 20204 min read
Beginner’s Guide to Customer.io
Are you new to customer.io? Do you need help getting started? In this guide you will find an overview of how to get started with Customer.io
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Ana Laura Zain
Feb 12, 20203 min read
How to leverage marketing automation for events and tradeshows
If you want to drive traffic to your booth you can leverage Pardot to make the most out of your tradeshow.
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Ana Laura Zain
Dec 18, 20192 min read
How to import prospects and create lists in Pardot
Pardot and Salesforce are constantly talking to each other. When syncing prospects, changes to prospect records are pushed to Salesforce, an
1,225 views0 comments
Ana Laura Zain
Jul 31, 20193 min read
Marketing Automation Checklist for Small Businesses
Implementing a marketing automation tool can be a very powerful way for both B2B and B2C organisations to not only attract new clients, but
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